We should act with humility when things go wrong….and then make them right.
I get things wrong sometimes. Unfortunately, I’m not a perfect leader. There are times when I miss the mark and other times that I’ve outright blown it. None of us are perfect.
There are going to be times when you drop the ball as a leader and your team falls short. There are going to be occasions where you’ll have a big miss as well. It’s just a part of life! When you disappoint a customer or client it’s almost always in one of these three categories: Operational breakdown, service blunders, and widespread tragedies.
Three types of service failures that deserve an apology
When you disappoint a customer or client it’s almost always in one of these three categories: Operational breakdown, service blunders widespread tragedies.
Operational breakdowns: These types of service failures occur when there is a breakdown in the process that causes frustration for your customer. Not having the right product for a sale, service, or product not arriving when promised or a policy that gets in the way of service are just a few examples.
Service blunders: We’ve all experienced these. People say one thing and then do another or they don’t answer your communications in a timely manner. Another obvious example is how a person treats the customer or client.
Widespread Tragedy: These are certainly out of your control. Think natural disasters, or a tragic loss on the team. While you can’t control when or how these occur, how you react and accept responsibility does matter immensely to the customer.
These types of service failures don’t just apply to your business life. Operational breakdowns happen as you lose control of your time management, service blunders happen as you drop the ball on a commitment and we all go through tragedies in life.
Tips to apologize in an authentic way
It’s easy to say the words, “I’m sorry.” It’s more difficult to believe it yourself sometimes, much less convincing the other person that your apology is truly heartfelt.
- Have a swift response: A disgruntled person only gets angrier if they feel like they are being ignored. Think about a time when you experienced a service issue and no one gave you the attention you needed. You likely felt your patience wear thin pretty quickly
- Show humility and empathy: This is one of the key actions to turn around a bad situation. If your apology is authentic, you’ll be on a much quicker road to resolving the situation. if your apology is perceived as fake or just lip service, then the situation may escalate even further.
- Accept responsibility: Avoiding responsibility is one of the quickest ways to dig yourself into a deeper hole with the person you let down. Take responsibility to fix the problem even if it wasn’t your fault. Own the issue that is being communicated to you.
- Provide an honest explanation: Truthfully share how the failure in service or commitment occurred while avoiding making excuses. Don’t hide behind a policy; it’s an easy out that no one likes to hear.
- Extend an olive branch: Right the situation and rebuild the relationship. You should feel empowered to take care of concerns and complaints as they happen. If you don’t feel empowered, let your leader know so the two of you can work on a potential solution together. Do what needs to be done within reason to amend the mistake.
Instead of running away from responsibility and trying to push blame elsewhere, step up and own the mistake. Apologize with sincerity and authenticity and work to make things right with the other person. This is a lost skill in today’s public eye. Stand out above the crowd by turning your apologies into a strong point of your leadership.
Make a better tomorrow.